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Marketing and Promotion is the backbone of a school that determines how all other systems will be built up. This page will have several metrics based on rubrics that will be evalauted by the school leaders for the Governors. This is a structured, evidence-driven instrument for reviewing the quality, strategic coherence, reach, and result-orientation for marketing and promotional activity.

Seven checkpoints span the complete marketing ecosystem: brand identity and content strategy; digital marketing and social media presence; the showcasing of academic results, facilities, and programme breadth; admissions marketing and enrolment pipeline management; the promotion of sports excellence, adventure activities, and expeditions; community life and parent engagement marketing; and data-driven marketing analytics and ROI measurement.

Each checkpoint is scored on a 5-point scale from Inadequate (0) to Exemplary (5) with specific, observable performance indicators. The audits will look for dated, documentary evidence — including analytics screenshots, content samples, CRM data, and campaign reports — to support every score.